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The Line Around the Block: What Fifteen-Dollar Ice Cream Is Really Telling Us
Gas is expensive. Groceries are worse. Rent has become a monthly negotiation with dread. And yet, in Hopkins, Minnesota, there's regularly a line stretching down Mainstreet for pints of ice cream that go for about $15 apiece — rain, shine, or sub-zero winter day. As CNN Business reported in late July 2026, the shop behind the phenomenon, A to Z Creamery, started as a pandemic-era side hustle and grew through "drops": limited weekly batches announced online, ordered in advance
Brittney-Nichole Connor-Savarda
Sep 14 min read


Breaking Free: Financial Wellness Through Mindfulness in a Consumer-Driven World
Another week or month, another moment of dread as you check your bank balance. The numbers never seem to align with your efforts—no...
Brittney-Nichole Connor-Savarda
Apr 1, 20254 min read


Are You an Emotionally Intelligent Consumer?
There seems to be an unspoken rule in our society: if we don’t keep up with the trends, have a shiny new car, luxurious home, fashionable...
Brittney-Nichole Connor-Savarda
Dec 31, 20214 min read
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